John Danner
1 min readNov 17, 2018

A good idea

A bad idea is one where lots of people care about it a little. A good idea is one where some people care about it so much that they would be disappointed if it no longer existed. A great idea is one where a lot of people would be very disappointed. The best piece I have read on the science of understanding how to find your market is this one.

If you grab one of the ideas in this publication and run with it, please try to use this approach and let me know if it goes well. I would love to help and invest.

John Danner
John Danner

Written by John Danner

Co-founder and CEO NetGravity, Rocketship Education, Zeal Learning, Dunce Capital. john@danners.org https://dunce.substack.com/

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